INTEGRATED MARKETING

Sponsorship Vignettes and Integrated Marketing

Quest for the Best

Quest for The Best and TV Land Live were developed and produced to be new integrated marketing sponsorship franchises. They were shot at various locations in NYC that connected to the TV Land brand by leveraging our original programs.

TV LAND LIVE - Katz's Deli

TV LAND LIVE - East River Bar

Here are several sponsor vignettes that I produced and directed for clients ranging from Toyota to ROC skincare, L'Oreal to IHOP. Variety, they say, is the spice of life. Oh yeah, McCormick is here too.

ON THE LOT

100 Best Places

L'OREAL/HOT IN CLEVELAND

ROC VIGNETTE

Best Night In

Best Night In was the long running sponsor franchise for TV Land that represented more then $25 Million in Ad Sales. I produced, directed and managed this franchise for 3 years.

At the Poocharellis was a wonderful co-branded project that I produced for Nick@Nite. We worked with award-winning director, Chris Koch to shoot 6 mini sitcoms with a cast of trained dogs, a cat, an owl and a pig. Shot like a 3 camera sitcom over several days this collaboration with Febreze was a hoot. This campaign won a Promax bronze award.

At the Poocherellis

We are going way back for this sponsor vehicle, the Nick@NiteRoad Crew. We would shoot on location for a day, gathering coverage to produce 5 :60 segments that had a story arc that would play over the night. We shot with a single camera and a stripped down crew.

Road Crew

We partnered with Geico as a sponsor for the TV Land Awards, one of the big tentpole events at TV Land. We had 4 hours to shoot this spot while everybody was getting ready for the big show. We stayed out of the way of the show production and shot it all backstage and on the lot. With the Geico client present for all the shots. We moved like Ninjas!